Leverage the power of licensed characters, transform your promos for maximum results!

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The use of licensing as a marketing and brand extension tool has been gaining popularity here recently. When executed well, a strong licensing program brings benefits to all parties concerned; licensors, licensees, promo partners, retailers and, ultimately, consumers.

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 The most obvious benefit from partnering with a well-known brand, character, design or intellectual property is the marketing power it brings to a partner's brand and promotion. It takes hundreds of thousands or even millions of dollars to build a brand from scratch, and licensing represents a way for a promo partner to take advantage of all the brand and image building that has gone on before. Ask any parents and they will readily attest that a child in a toy store doesn’t just seek out “any action figure.” He’s likely to be looking for a  particular character he’s fond of.

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As a licensed promotion specialist, we have the necessary connections, relationships and experience working with all the biggest licensors in town. These licensors not only trust us to promote their license, but also to protect the integrity of their properties and produce merchandise to their exacting standards; be it in terms of quality, safety and social compliance.

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As an agency that understands brand and prioritizes end results, we are trusted to not only recommend the most relevant properties but also negotiate the best possible deals for our clients. We take your headaches away by being the licensee and act as the liaison with all the parties concerned. In short, we take care of everything for you.